Conflict, disease, famine and corruption - in the past, Africa has been portrayed as the lost continent, the dark continent, a continent ridden by crisis and dependant on aid. The international community and media have played on these stereotypes for the longest time. Positive stories from africa have been mostly limited to adventure stories, tribal fantasies and sunset-Safaris. In the past, "Made in Africa" either brought to mind images of Bob Geldorf holding starving children or the romatic depiction of Elton John´s circle of life with tourists, watching the big five drink from waterholes from their chalet, drums beating in the distant background. Today, it is time for new chlich´s. Like no other technology before, mobile phomes have spread across the continent and have had an umprecedent impact on the continents development. Mobile telephony has revolutioni-zed information supply, communications habits and trade in Africa.

The idea behind the documentary "Made in Africa" is to tell a new story. "Made in Africa" will portray leading figures in different countries, tell their personal story and connect them to the bigger picture of the dynamic changes the continent is undergoing.